TEAM DURANGO® ATHLETES ZEKE THURSTON AND RILEY WEBB CROWNED AS WORLD CHAMPIONS AT THE 2023 WRANGLER NATIONAL FINALS RODEO.
$1,550,335.67 in Total Winnings for Team Durango® at the NFR
All eighteen Team Durango® athletes competed in the 2023 Professional Rodeo Cowboys Association® (PRCA) Wrangler National Finals Rodeo® (NFR), the richest and most prestigious
rodeo in the world.
Zeke Thurston, Professional Saddle Bronc Rider, and Riley Webb, Professional Tie Down Roper, walked away as World Champions within their disciplines. Lisa Lockhart won her third NFR Average and became the WPRA career earnings leader with $3,408,613 after her round 9 run at the Wrangler NFR, surpassing the previous record holder Sherry Cervi. Cheyenne McCartney also finished as the 2023 NFR Average Breakaway Roping Champion. The NFR paid out a total purse of $10,529,000 with all events combined.
As the dust settled and the cheers echoed, our team emerged with remarkable standings. Here's a glance at the phenomenal achievements:
Riley Webb Tie-Down Roping World Champion
At 20 years old, Riley Webb claimed the esteemed title of World Champion in Tie-Down Roping at his 2nd ever NFR.
Zeke Thurston Saddle Bronc Riding World Champion and NFR Average Winner
Zeke Thurston's remarkable prowess in Saddle Bronc Riding secured not only the World Champion title but also the NFR average title, a testament to his consistency and exceptional skill.
2023 NFR Champion Durango Boots
Durango gifted each 2023 PRCA World Champion a pair of custom made NFR boots to commemorate their winnings. For more information please visit, www.durangoboots.com/nfr.
About Durango®
Founded in 1966, Durango® Boots manufactures and markets quality-crafted western and fashion footwear for men, women, and children. It is a division of Rocky Brands™, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit www.durangoboots.com.
About The Wrangler NFR
For more information on the Wrangler NFR, please visit NFRexperience.com or through social media @LasVegasNFR and use #WranglerNFR. For the latest ProRodeo news and Wrangler NFR coverage, please visit prorodeo.com or through social media @PRCA_ProRodeo.
