NOW IT'S
OFFICIAL
Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®'s
(PRCA) Wrangler National Finals Rodeo®
(Wrangler NFR), the richest and most prestigious rodeo in the world.
The partnership will elevate Durango®'s presence at the event with onsite activations
including sales, promotions and giveaways.
"The Wrangler NFR draws rodeo fans from across the world to celebrate and enjoy the pinnacle of western
sports," said Mike Fuller, Durango® Vice President/General Manager. "Durango® remains
committed to supporting the rodeo industry and athletes, not only through events like this, but also
through our robust research and development to create and build boots that support athletes and fans
alike. We are proud to be named the Official Boot of the Wrangler NFR and National Sponsor of
ProRodeo."
ABOUT THE
WRANGLER NATIONAL FINALS RODEO®
The event will be at the Thomas &
Mack Center in Las Vegas, with Durango's featured night during round eight.
Throughout the week, fans can interact with Durango® brand representatives and purchase
Durango products at their various retail activations at Cowboy Channel Cowboy Christmas and
Stetson Country Christmas.
"The PRCA is excited to welcome Durango Boots as the official boot of
the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo,"
PRCA CEO Tom Glause said. “Durango Boots has been crafting authentic western footwear for more than 50
years. Now, the PRCA and Durango Boots can start crafting history together with our ProRodeo
athletes.”
To purchase tickets to
the Wrangler NFR, visit NFRexperience.com.
THIS IS JUST
THE BEGINNING
Through this partnership and our Durango® Team athletes, we're
proud to continue building upon our storied western heritage. Our roster of elite athletes
include Lisa Lockhart, Luke Brown, Paul Eaves, Ty Erickson, Shane Hanchey, Kelsie Domer, Zeke
Thurston, Orin Larsen, Stevi Hillman, Riley Webb, Jacob Talley, Jordon Briggs, Erich Rogers,
Caleb Smidth and professional
rodeo announcer
Garrett Yerigan. In
partnership with these athletes, we've launched a collection of
performance-driven styles for men and women, including the comfortable and durable Arena Pro, Rebel Pro™
and Lady Rebel
Pro™ collections.