PEOPLE • ORGANIZATIONS • EVENTS • COMPANIES
#DURANGOBOOTS
Durango® is proud to be the Official Boot of the National Finals Rodeo (NFR). The NFR is known as the “Super Bowl of Rodeo” and is the most prestigious rodeo in the world, held annually in Las Vegas, Nevada. The PRCA, headquartered in Colorado Springs, Colorado, is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA's mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos, delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctions over 700 events each year, has over 7,000 members and more than 40 million rodeo fans in the U.S. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year.
LEARN MORE →Durango® is proud to partner with the iconic Grand Ole Opry and 650 AM WSM as a supporter of the Grand Ole Opry. The Opry showcases the best in country music live every week from Nashville, Tennessee. Tune in to the Opry at opry.com, wsmonline.com, or via the Opry and WSM mobile apps. You can also listen on SiriusXM and its flagship station, 650 AM-WSM. Catch Saturday night shows on the Circle Network
LEARN MORE →The National Day of the Cowgirl, presented by Durango® Boots, celebrates and honors the spirit of the American Cowgirl—embodying strength, confidence, and resilience. Held annually on September 15th, this day offers an opportunity to recognize and celebrate the authenticity and diversity of the American Cowgirl. Discover more about the holiday at nationaldayofthecowgirl.com
LEARN MORE →Durango® is proud to partner with the Ohio Quarter Horse Association (OQHA) as the Official Boot of the All-American Quarter Horse Congress. As the world’s largest horse show, the All- American Quarter Horse Congress features over 26,000 entries annually. Hosted at the Ohio Expo Center in Columbus, Ohio, the event draws more than 650,000 attendees and generates over $426 million for the central Ohio economy. The All-American Quarter Horse Congress is organized by the Ohio Quarter Horse Association, an affiliate of the American Quarter Horse Association.
LEARN MORE →Durango® is proud to be the Official Boot of The Dude Ranchers’ Association (DRA), the governing body of the West’s dude ranch industry. In the 1920s, as railroads expanded and the cattle industry struggled, Ernest Miller of Elkhorn Ranch and Max Goodsill of the Northern Pacific Railway saw an opportunity for mutual benefit. Their meeting at the Bozeman Hotel on September 27-28, 1926, marked the first official gathering of the DRA. Today, the DRA continues to guide people to quality dude and guest ranch vacations with 93 active member ranches. Booking with a DRA member ensures a genuine Western experience and the highest standards in the lodging industry.
LEARN MORE →Let’s Rodeo! Durango® is proud to be a sponsor of the CINCH World’s Toughest Rodeo. The original Bulls and Broncs format is the most copied format in rodeo today, featuring: Bareback Riding, Saddle Bronc Riding, Bull Riding and Barrel Racing as well as the “Main Event” Shootout Round with a head- to-head matchup of the top two in each event. It’s a unique combination of family entertainment and fast- paced professional rodeo action and a winner is crowned each performance, providing the ultimate fan experience.
LEARN MORE →Durango® has been a proud partner of Tough Enough to Wear Pink (TETWP) for over a decade. TETWP provides a nationally recognized campaign for rodeos and western events to promote breast cancer awareness and fundraising in their local communities. Through 14 shows over 17 years, TETWP has raised and donated over $830,000 for breast cancer patient assistance. Together, Durango® and TETWP are dedicated to supporting the fight against breast cancer, one rodeo at a time.
LEARN MORE →Give Cancer the Boot! Durango® is proud to partner with the Stefanie Spielman Fund for Breast Cancer Research and the Stefanie Spielman Fund for Patient Assistance at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James). The Stefanie Spielman Fund for Breast Cancer Research supports projects like the role of microRNAs in drug-resistant breast cancer and the development of targeted therapeutic agents. The Stefanie Spielman Fund for Patient Assistance helps breast cancer patients, and their families afford treatment costs. To date, Durango® has donated over a quarter million dollars to breast cancer research through the sale of their pink ribbon boots, RD3557 and DRD0438.
LEARN MORE →Durango® is proud to partner with David Adam Byrnes, a distinguished figure in country music. From his first George Strait concert to opening for Hank Williams, Jr. on his high school graduation night, Byrnes has been dedicated to country music throughout his life. After moving to Nashville, he made waves with his debut album Premium Country and the hit single “Sweet Distraction,” which reached the Top 20 on The Music Row Country Breakout Chart. Byrnes’ single “Beer Bucket List” hit #1 on Texas Radio, earning him nominations for “New Male Vocalist of the Year.” With 10 consecutive #1 songs and accolades including Arkansas Entertainer of the Year and 2X Country Artist of the Year, Byrnes continues to make a significant impact in country music.
Check out David’s single, Keep Up With a Cowgirl”, featuring Team Durango®.
LEARN MORE →Durango® is proud to partner with Matt Rogers, a critically acclaimed country music artist. Hailing from Georgia and based in Nashville, Rogers has captivated both long-time country fans and new listeners with his dynamic performances. Known for his rowdy, high-energy shows, Rogers delivers an authentic, unfiltered experience that keeps audiences coming back for more. A master storyteller, Rogers shares his real-life experiences with raw emotion and vivid detail. His energetic live performances have earned him slots on stage with country music greats like Chris Stapleton, Jimmie Allen, Walker Hayes, Clint Black, Clay Walker, Jake Owen, Cole Swindell, LOCASH, Brothers Osborne, Chris Janson, and Michael Ray. With management from Bow To Stern Group and Grammy-nominated producer Matt McClure, Rogers is set for a busy year, with an extensive tour and new music releases every six to eight weeks through ONErpm distribution.
LEARN MORE →Durango® is proud to partner with pro rodeo clown, barrel man, and cowboy preacher, John "Lefty" Kee. Originally from Southern Illinois but now calls Missouri home, Lefty travels around the year to rodeos all over the United States. Lefty adds excitement, entertainment, comedy, and years of experience to any rodeo he visits. While wearing his favorite Durango® Boots in the arena, Lefty is sure to entertain the crowd by "making people laugh one rodeo at a time".
LEARN MORE →