Press Release

Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®'s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world.

Team Durango® athletes delivered standout performances at the 2025 American Rodeo, earning championship titles and $100,000 purses in one of the most prestigious single-day rodeo events of the year. Jose Conner (Breakaway Roping), Shane Hanchey (Tie-Down Roping), and Will Lummus (Steer Wrestling) each took home top honors, showcasing their grit, talent, and determination.