Durango® is proud to be the Official Boot of the National Finals Rodeo (NFR), the “Super Bowl of Rodeo” held annually in Las Vegas. The PRCA, based in Colorado Springs, leads professional rodeo with over 7,000 members and 700+ sanctioned events yearly. Since 1986, PRCA has awarded over $1 billion in prize money and supports more than 40 million fans. PRCA rodeos give back, donating over $40 million annually to charities, delivering top rodeo action and honoring the spirit of the West.

The Grand Ole Opry® celebrates 100 years in 2025! Durango® is proud to partner with the Opry® and 650 AM WSM—the show that made country music famous. Experience the best in country music live from Nashville every week, and listen worldwide on 650 AM WSM, opry.com, wsmonline.com, SiriusXM, or the Opry and WSM apps. Catch Saturday night shows on the Circle Network!

Photo credit: Chris Hollo.

The National Day of the Cowgirl, presented by Durango® Boots, celebrates and honors the spirit of the American Cowgirl—embodying strength, confidence, and resilience. Held annually on September 15th, this day offers an opportunity to recognize and celebrate the authenticity and diversity of the American Cowgirl.

Durango® is proud to partner with the Ohio Quarter Horse Association (OQHA) as the Official Boot of the All-American Quarter Horse Congress. As the world’s largest horse show, this annual event at the Ohio Expo Center draws over 26,000 entries and 650,000 attendees. The Congress is organized by OQHA, an affiliate of the American Quarter Horse Association.

Durango® is proud to be the Official Boot of The Dude Ranchers’ Association (DRA), the authority on dude ranch vacations in the West. Founded in 1926 by Ernest Miller and Max Goodsill, the DRA now represents 93 member ranches committed to authentic Western experiences and top lodging standards. Booking with a DRA member guarantees a true taste of the West.

Let’s Rodeo! Durango® proudly sponsors the CINCH World’s Toughest Rodeo, the original Bulls and Broncs format that set the standard for today’s rodeos. Featuring Bareback Riding, Saddle Bronc Riding, Bull Riding, Barrel Racing, and the intense “Main Event” Shootout—head-to-head matchups of the top two in each event. It’s fast-paced, family-friendly rodeo action with a winner crowned every performance for the ultimate fan experience.

We’re proud to partner with AgPack, offering discounts on select Durango boots. The Certified Agriculture Group provides tools and products to enhance the truck purchase experience for American farmers and ranchers. Through Certified Agriculture Dealerships, agricultural truck buyers can receive up to $45,000 in savings (AgPack®) on farm/ranch supplies. AgPack also offers AGwagon™, the world’s first purpose-built truck for farmers, ranchers, and Western lifestyle enthusiasts.

Durango® has proudly partnered with Tough Enough to Wear Pink (TETWP) for over a decade. TETWP leads a national campaign at rodeos and western events to raise breast cancer awareness and funds. Over 17 years and 14 shows, TETWP has made a meaningful impact on patient assistance. Together, Durango® and TETWP support the fight against breast cancer—one rodeo at a time.

Give Cancer the Boot! Durango® proudly supports the Stefanie Spielman Fund for Breast Cancer Research and the Stefanie Spielman Fund for Patient Assistance at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James). Their work advances breast cancer treatments and helps patients with treatment costs. Through sales of our pink ribbon boots, Durango® has donated over a quarter million dollars to breast cancer research.

Durango® proudly partners with David Adam Byrnes, a rising star in country music. From opening for Hank Williams Jr. to scoring 10 consecutive #1 hits, David’s journey is defined by passion and success. His debut album Premium Country and singles like “Sweet Distraction” and “Beer Bucket List” have earned him top chart spots and multiple awards.

Check out David’s single, "Keep Up With a Cowgirl”, featuring Team Durango®.

Durango® proudly partners with Matt Rogers, a rising country star from Georgia. Known for high-energy shows and raw storytelling, Matt has shared the stage with top artists like Chris Stapleton, Jimmie Allen, and Brothers Osborne. Managed by Bow To Stern Group and produced by Grammy-nominee Matt McClure, Matt is touring extensively with new music out regularly.

Listen to his new single, “Camouflage Now.”

Durango® is proud to partner with pro rodeo clown, barrel man, and cowboy preacher, John "Lefty" Kee. Originally from Southern Illinois but now calls Missouri home, Lefty travels around the year to rodeos all over the United States. Lefty adds excitement, entertainment, comedy, and years of experience to any rodeo he visits. While wearing his favorite Durango® Boots in the arena, Lefty is sure to entertain the crowd by "making people laugh one rodeo at a time".