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DB –– KEY MOMENTSDURANGO®
HISTORY
1970's
SHADES OF THE NEW WEST
Cowboy boots were trending due to the increase in Western films and shows. Durango® met industry needs by launching “Shades of the New West” collection with photography provided by the esteemed western photographer, Bank Langmore.
1980's
SHADES OF THE OLD WEST
Durango® launches “Shades of the Old West” paying tribute to the pioneering days of the west.
1990's
ENGINEERING COMFORT
1992
Durango® pioneers comfort with its patented Comfort Core™ insole technology.
TRENDING
1993
Durango® emerges in magazines and television after launching the Harness biker boot collection.
AS SEEN ON TV
1994
Durango®’s first television commercial airs.
2000's
HOME SWEET HOME
2004
Durango® is purchased by Rocky Brands™ and moves to Nelsonville, Ohio.
OFFICIAL PARTNER OF CMA
2009
Durango® becomes an official partner and sponsor of CMA Fest.
2010's
THE DURANGO® REBEL™
2010
Durango® launches the innovative first-to-market Rebel™ collection, a lightweight and extremely comfortable western boot.
SHOP MEN'S →
SHOP WOMEN'S →
SHOP KID'S →
REBEL™ WITH A CAUSE
2012
Durango® launches its first Pink Ribbon Lady Rebel boot. To date, Durango® has donated over a quarter million dollars to breast cancer research with the Stefanie Spielman Fund.
HOME OF COUNTRY MUSIC
2014
Durango® comes on board as a supporter and partner of the Grand Ole Opry and 650 AM WSM. The Opry presents the best in country music live every week from Nashville, Tennessee.
BREAKING GROUND
2018
Durango® launches new work western collection, Maverick XP™, featuring our X-treme Comfort Footbed™.
WHAT WINNERS WEAR
2019
Durango® assembles Team Durango® roster of Professional Rodeo athletes and launches performance-driven Rebel Pro™ collection with the patented Dually Shank System™
2020's
— PRESENT DAY
OFFICIAL BOOT OF THE NFR
2021
Durango® becomes the Official Boot of the National Finals Rodeo (NFR), the richest and most prestigious rodeo in the world, held annually in Las Vegas, Nevada.
OFFICIAL BOOT OF THE DUDE RANCHER'S ASSOCIATION
2022
Durango® becomes the official boot of the Dude Rancher’s Association.
OFFICIAL BOOT OF THE ALL-AMERICAN QUARTER HORSE CONGRESS
2023
Durango® becomes the Official Boot of the All-American Quarter Horse Congress, the world’s largest single breed horse show, with over 26,000 entries, held annually in Columbus, Ohio.
EXPLORE THE
— ARCHIVE
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EXPLORE THE
— ARCHIVE
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